There are often standard prerequisites for starting a company. First, you need to go get a degree for a certain field, then you need to find a job that is in that field, then you need to stay in that job for 10 years to gain connections, and finally, you can start a business. Jeff Fenster, serial entrepreneur and founder of Everbowl thought this linear path was a bit outdated. If anything, Jeff thought it was slightly backwards!

Jeff planned on becoming a lawyer in college, but once he had his first child, realized that being away from home wasn’t for him. He got a sales job and became the top sales rep in his company. When the company started dangling bonuses over his head, he felt uncomfortable and knew that he needed to start his own thing.

He ended up founding a company that directly competed with his former employer, then sold that company, started another, sold that one, started a few more, sold those companies, and many companies later, he started Everbowl, a craft acai bowl and superfood company based out of San Diego.

If variety is the spice of life, then Jeff is doing things right! He argues that the best thing you can do is go into a completely new industry, focus on a problem that competitors are overlooking, build systems to make the industry better, and carve out a portion of the market. This strategy has worked well for him as he’s profitably sold and started many different companies. If you want his breakdown on his formula to success, you’ll have to tune in to this episode!

Connect with Jeff:
Email: jeff@everbowl.com
Jeff’s Instagram – https://www.instagram.com/fensterjeff/
Jeff’s Facebook Profile – https://www.facebook.com/jeff.fenster.5
Jeff’s Twitter Profile – https://twitter.com/fensterjeff
Jeff’s Company Website – http://www.everbowl.com/
Jeff’s LinkedIn Profile and Courses – https://www.linkedin.com/in/jfenster/

Check the full show notes here: https://www.biggerpockets.com/bizshow96