#RealEstateAgent #BryanCasella

Today, I would like to continue talking about the phrases you should avoid as a real estate agent and go through the alternatives that you can use to develop your communication and success as a real estate agent.

You can watch part one, Through this link:

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0:55 Pre-approved

That word could bring negative energy to the conversation,
Instead, you can use a phrase like:
Do you know what your purchasing power is?
It is a completely different delivery for the question, and it will have a better response from clients.

2:35 Industry terms

Assuming that clients know nothing about real estate will give you a better approach and connection than assuming that they know real estate terms like CMA.

4:21 I am the best

That phrase has been overused by many real estate agents, and using it will harm your credibility and your brand.
Here is a video that will help you do your branding the right way:

6:31 Winter is slow

A lot of agents close many real estate deals in December, so stop spreading this idea that the season is slow because you are limiting your own sales and success in real estate.

8:10 Suggestions

Be driven by your business ethics, and don’t let your need affect what you say to your clients,
Leave the choice to your client, as this will build trust, and they will see you as a reliable real estate agent.

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